In this milestone 50th episode of The Boon of Wireless Podcast, host Jon Horovitz welcomes Casey Zavaleta, Partner at Performance Culture Consulting, a firm that helps MVNOs, ISPs, and network operators accelerate growth. Casey brings a wealth of experience across the MVNx ecosystem, supporting clients in building go-to-market plans, implementing operational frameworks, and designing customer experiences that convert and retain subscribers. Jon and Casey dive into MVNO market dynamics, the role of technology in successful launches, and the importance of strategic planning for sustainable growth.