In this episode of The Boon of Wireless, host Jon Horovitz sits down with Tom Hansen, Founder & CEO of SMART Customer Solutions, to discuss how customer service can become a profit center rather than a cost. Tom draws on 30+ years of experience at Sprint, Boost Mobile, and U.S. Cellular to share how SMART achieves 95%+ customer satisfaction, why first-call resolution matters more than ever, and how AI is transforming call centers without replacing people. He also breaks down why U.S.-based support can differentiate your MVNO and how great service drives loyalty and new revenue.