In this episode of The Boon of Wireless Podcast, host Jon Horovitz welcomes Artem Gordin, Chief Marketing Officer of Yesim, a global eSIM connectivity and travel tech provider redefining how people stay connected around the world. Artem breaks down the evolution of eSIM technology, its benefits for international travelers, and how Yesim is delivering seamless, app-led connectivity without physical SIM cards.